This logo began in a sketchbook as all of our projects do, but this one retained its hand-drawn elements as we wanted it to feel very organic. The three dogs were chosen to represent the owner’s three german shepherds. They sit together, heads up and alert with the banner acting as an anchor, keeping the eye moving in a triangle from end to end and back up to the middle dog. The copper shield sits in the very center displaying the business name and the description was placed inside the banner.
The color palette was inspired by the owner’s german shepherds, wood tones and nature. A copper color was chosen as the main color of this brand and is primarily seen on the shield.
