Acme – “The point at which someone or something is best, perfect, or most successful. The summit; peak: the highest point or attainment of something.”
The goal of this project was to develop a brand that represents the definition of the word “Acme.” We drew inspiration from the mountain and separated the peak to highlight it as the focal point. The colors are drawn from nature and are a balance of warm and cool as one would see upon a mountainside as the warn sunlight hits the evergreen trees.