We had been working with TransFund, functioning as a resource for graphic design. One of the things that we discovered as we were doing graphic design projects for them was that they felt like we could help them refine their brand by eliminating some brand elements that weren’t needed and then adding and enhancing other brand elements. Our focus was to preserve its already very established identity, while strategically integrating elements that would reflect the current and forward moving nature of where they were going. As a technology-forward company, it was crucial that their brand conveyed innovation, expertise and modernity.
We assessed the brand’s innovation-driven focus and expanded upon TransFund’s core colors and visual identity. A rich navy was introduced, complemented by a new grey-blue and gold, adding depth and sophistication. We introduced technology based imagery and graphics as well as refined the brand’s typography and brought greater consistency across assets to ensure a cohesive message when communicating their services to prospective clients.
