The objective of this project was a website, but before we could reimagine a website for Oak Properties, we had to reimagine how the overall brand was perceived. When we began the concepts for this website, we found ourselves faced with the task of displaying 11 properties under one singular pre-existing brand. Our job was to give each property location its own personality while keeping it part of the Oak Properties family.
Visit the website: Oakpropertiesllc.com
Oak Properties had an existing brand that was already trusted in the community, but the 11 individual properties, which were individual LLCs, had nothing. We started by building sub-brands for all 11 individual properties that could stand on their own, but fit nicely under the umbrella of the Oak Properties brand. The ultimate goal was to deliver cohesiveness between all brands and to elevate the individual properties with consistent branding and messaging.
