The Oak Properties site was in need of a rebuild. Oak Properties is one of the top developers in Tulsa and builds commercial and residential properties in some of the top areas. Our job was to make sure that people knew that. Our objective was to create individual sub-brands for each property that Oak Properties developed and then to house them within 1 website for both commercial and residential lanes.
Visit the website: Oakpropertiesllc.com
The project started where all things should; Brand Evaluation. We built sub-brands for all of their 11 individual properties that would be housed underneath the existing Oak Properties brand. When the property brands had been built, we needed a way for the commercial properties to live directly under the Oak Properties name, but also wanted to individualize the two residential properties so they could be promoted on their own. We used a Website model that contained individual landing pages for the nine commercial properties and 2 micro-sites for the residential properties. Each micro-site is a site within a site and has its own URL specific to the property name. We needed these two properties to point directly to their prospective target audiences with their own navigation, photography, video walkthroughs and brand connection. We wanted cohesiveness between all of the sub-brands even though each property would have its own personality and could be individualized if necessary.
