When we first met with Advanced Wound Therapy, we found out that they had intentions of taking their local wound therapy company national. They wanted their brand to speak to those in need no matter the person or part of the country. Advanced Wound Therapy is built on doing what nobody else will do in ways that nobody else can do it. By utilizing cutting edge medical technology, they specialize in providing mobile and in clinic healthcare services for those who have been turned away by other medical facilities. Their brand is more than medical; it’s about people.
The Advanced Wound Therapy brand was recreated in order to visually connect people by building trust in a very untrusting industry. We developed the heart and the home icon to reflect the care put into every client and the fact that AWT was primarily a mobile medical service that went to the client’s home. The typography is upright and sturdy, portraying strength and consistency, while its rounded corners soften the overall feel. The colors were strategically chosen as soft and hopeful colors of one’s home.
