The goal of this project was to rebrand the international company: Avitrol. Their main goal as the leader in the pest control industry is to build trust with prospective client, to educate and to dispel the belief that they kill birds.
They wanted their new brand to celebrate the bird, feel airy, engaging, fun and interesting. The brands they wanted to benchmark against are Apple, Nike and Hermes.
The colors of blue, green and white represent nature, from the ocean deep navy to the sky blue, to the green of forests and plants. They are friendly, approachable colors that reflect the overall feel of the brand.
