The goal of this project was to develop a brand for the Banyan that fuses the organic, overwhelming, elements of the Banyan tree with the elevated and elegance of Asian culture.
This logo began with the icon development. The hand sketched Banyan Tree was built to bring an organic, natural but unpredictable element to the otherwise clean and elevated branding of the restaurant. The typography was chosen to contrast the organic feel of the Icon with the stability and reliability of the overall brand. The strength of the serif font brings an authoritative, professional and historical aspect to the logo. The sub-text was chosen to create an edgy but substantial foundation. The color ways of the logo were chosen to establish an organic elegance while highlighting the most primary text. The primary logo is stacked in order to draw the eye to the fullness of the logo as a single entity.
