When we met with Daniel, we found that he was entertaining the idea of branding his name and in doing so, creating some visual separation between him as an agent and the Brokerage that he was a part of. His goal was to capture the attention of prospective clients with new and elevated branding by repositioning himself to the public eye as a family based insurance provider. His tagline “Let my family take care of your family” says it all.
Daniel wanted this brand to be to the point, but elevated with clean lines, organic colors and simplistic in nature. The monogram style icon was created to combine the “d” and the “p” in a clean and non-distracting way. The color palette was chosen to reflect Daniel’s love for the outdoors and to mirror the organic and personal approach that he takes in providing solutions for his client’s insurance needs. After his brand was developed, we helped with the management of his brand by producing business cards, personal note cards, client notebooks and started development on his Daniel Parker Insurance vehicle wrap fleet.
