K9 Assist was a side business that Randy had been running for a while. Randy didn’t train dogs in the conventional way, and as we talked with him, we discovered that very few people knew that. The level of training that K9 Assist was providing was another level completely. We also learned that they didn’t just “train” dogs. They help you select the right dog for you and your family before the training ever begins. Their strategy from a “complete strategy” and their results were staggering. We wanted to help him share what he knew with the ones who needed it.
Building the brand for K9 Assist was right up our alley. They wanted an organic, sketched style to help portray the organic and personal style of training that they provided. We built the primary logo with their three German Shepherds as the primary focus and held everything together with a banner below. The shield represents security and trust. Logo variations were created to give them collateral options that we later executed for them such merchandise, car wraps, custom die cut business cards and their website.
