The goal of this project is was to expand the branding of Local Bank. They are a Cherokee owned bank that wanted their branding to speak to who they are. We kept the shape, typography, and main color as they requested but tailored each element to help them achieve their overall goal of an elevated brand. We drew inspiration from their bank building as well as the “Chief’s Daughter” brick pattern as we expanded their color pallet and developed logo variations that will help them tell their story to prospective customers.
