The goal of this project was to elevate the branding of Tacos x Mezcal in a way that showcases their unique chef-driven menu and agave sweetened mixed drinks.
The geometirc design of the icon sitting above the name was inspired by the agave plant. This was chosen to showcase the wide selection of agave sweetened mixed drinks. The sharp angles bring an edgy feel that mirrors the bold flavors and unique chef-driven menu.
The font choice for this logo mirrors the sharp angles and clean lines of the agave icon above it. The “x” between the words “tacos” and “mezcal” was made smaller for optimal readability.
All of this blends the natural, organic, edgy, elctric, night life that is experieced at Tacos x Mezcal.
The color palette was directly inspired by and pulled from not just the agave plant, but from where the plan originates. We used natural earth tones of green and orange, with a touch of teal.
