The objective of this project was to develop a brand for Parable Productions that defines not only what they do but why and how they do it.
The main logo was designed with a double meaning for two specific people groups. A parable is a story written in appealing and attractional form with a hidden message of hope. The bolt of light represents how a well written parable with the right message can affect everyone. The moral of the story is light overpowering darkness. A script font was chosen for the word “Productions” to bring a personal feel to the overall design, as if the producer took out a marker and signed the work.
