We met Thermal Windows through a video project for another one of our clients. Some time after that project was completed, Thermal Windows contacted us about refreshing their commercial spots for Television as they were starting to make some transitions and wanted a fresh, new look.
Watch the rest of the commercials here.
We started our collaboration with the Thermal Windows team by helping to identify the right products and services to highlight, taking into consideration their best sellers and upcoming seasons. Thermal Windows has a great team in place who really has a great sense of who they are, so determining the right strategy was easy. Scripts were written, location was established, talent was hired and we had a shoot date. Setting the stage and orchestrating the timing of each commercial spot section is always the fun part and this shoot had a few moving parts. But again, the Thermal team made all of this very simple and we were able to stay right on schedule front to back. We spent the majority of the production day at a home exampling the Thermal Windows products and the benefits of each. The second part of the production day was spent at the Thermal Windows showroom and manufacturing plant where we were able to show the quality and process of not just the manufacturing, but the customer service. Thermal Windows is one of the best examples we have seen of how a local business can be so valuable to its surrounding community, providing jobs, great products from great people.
