The objective of this project was to enhance TransFund’s brand by preserving its established identity while strategically integrating elements that reflect the nature of their business. As a technology-forward company, it was crucial that their brand conveyed innovation, expertise, and modernity.
We assessed the brand’s innovation-driven focus and expanded upon TransFund’s core colors and visual identity. A rich navy was introduced, complemented by a new grey-blue and gold, adding depth and sophistication. We also refined the brand’s typography and brought greater consistency across assets to ensure a cohesive message when communicating their services to prospective clients
