At the beginning of this year, I hired Goldmark to design an approachable and easily recognizable brand for my Oklahoma insurance agency. This is a challenging request as the insurance market is extremely competitive in our area.
Over the course of two weeks Caitlyn and Bryan met with me once at my location and twice at theirs where they asked insightful questions about my agency environment, business philosophy, marketing strategies, focus audience, and key products. With this information Goldmark created a logo and a complete branding guide that my office uses to present a consistent branding image for my agency through every interaction with current customers and marketing for future potential clients.
Once this initial branding was complete, Caitlyn and Bryan created business cards, email templates, a vehicle wrap and customer appreciation gifts that matched with my agency’s personality and focus.
In the months since these designs have been put to use, I have received numerous positive comments, written many new customers, and even received a few job inquiries as a result of this approachable yet eye-catching branding.
I think it also important to comment that all emails or phone calls to Goldmark creative were returned in a very timely and thorough fashion which is something that I highly appreciated. I am very happy with my decision to engage with Goldmark and I look forward to many future collaborations.
- Daniel P.
