We started our collaboration with the Thermal Windows team by helping to identify the right products and services to highlight, taking into consideration their best sellers and upcoming seasons. Thermal Windows has a great team in place who really has a great sense of who they are, so determining the right strategy was easy. Scripts…
Read MoreThe project started where all things should; Brand Evaluation. We built sub-brands for all of their 11 individual properties that would be housed underneath the existing Oak Properties brand. When the property brands had been built, we needed a way for the commercial properties to live directly under the Oak Properties name, but also wanted…
Read MoreOak Properties had an existing brand that was already trusted in the community, but the 11 individual properties, which were individual LLCs, had nothing. We started by building sub-brands for all 11 individual properties that could stand on their own, but fit nicely under the umbrella of the Oak Properties brand. The ultimate goal was…
Read MoreWe built Security Bank’s 25th Anniversary Brand Story Video from these things; Their history, their culture, customer testimonials and what the future holds. Outside of that, the story line was really going to come from interviewing their customers; customers that had come to Security Bank asking them to do what nobody else would; walk alongside…
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