Starting the brand development for Local Bank came with some parameters. We were asked to keep the basic typography, some semblance of the original green and the shape of the logo placard. We started by visiting their bank headquarters and then the Cherokee Museum to draw inspiration from their culture, colors, patterns and finishes. One…
Read MoreThe brand construction always starts with brand research.. We drew the initial icon conceptuals from ACME’s definition, by reforming the “M” as the mountain and summit and connecting it to the rest of the company name. In order to bring focus to both the “M” in ACME and the summit, we separated the summit from…
Read MoreThe name STRAW was the last name of her great, great grandmother, so we pulled from the decades of family values and history to create this brand. Being an antiques store, she wanted her brand to align with how things were constructed in the past. We built her primary logo to be simple and direct,…
Read MoreThis logo began with the icon development. The hand sketched Banyan Tree was built to bring an organic, natural but unpredictable element to the otherwise clean and elevated branding of the restaurant. The typography was chosen to contrast the organic feel of the Icon with the stability and reliability of the overall brand. The strength…
Read MoreDaniel wanted this brand to be to the point, but elevated with clean lines, organic colors and simplistic in nature. The monogram style icon was created to combine the “d” and the “p” in a clean and non-distracting way. The color palette was chosen to reflect Daniel’s love for the outdoors and to mirror the…
Read MoreIn the development of the TxMZ rebrand, we started by taking elements from the Mexico village that the owners were from, it’s surrounding environments including vegetation, wildlife and culture as overall inspiration for the build. We melded the old world and very organic traits of where they were from with the energetic and moving night…
Read MoreThe brand construction was fairly simple unless you happened to be the illustrator. The objective for this brand was hand illustrated, two colorways, simple in form, old world and established. For the alternate color, we added the color of coffee stain. Seemed fitting. The typography was selected in order for it to feel hand painted…
Read MoreThe Kraken’s primary logo focus is on the primary icon. The Icon was constructed blending the mystical tentacles of the Kraken with a crown, representing the Kraken’s title of King of the Sea. We drove this ideology even further with the tentacles holding Posiedan’s (the perceived true King of the Sea) trident at the pinnacle…
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