Lewana wanted a brand that let women know that they were powerful, purposed and positioned to make an impact in their families, communities and ultimately, the Kingdom. We conceptualized the icon from the book of Exodus when God led the Israelites through the wilderness, guiding them by day with a pillar of cloud and by…
Read More1551 Cherry Street needed to be simple and clean with a bit of whimsy. We wanted it to portray elevation and professionalism. We took 1551 back a little bit in color and style to be reflective of the “Roaring Twenties”. The era was a time period of a culture shift, pushing modern attitudes and a…
Read More1500 Cherry Street needed to be simple and elevated. Overbranding for this location could potentially combat prospective retail branding for incoming tenants. We wanted it to portray elevation and professionalism.
Read MoreThe Hillside typography was built utilizing negative space cut into the backdrop of four overlapping hills, representing Hillside’s surrounding area. The Icon was built as a stand-alone representation of the brand. The colors were pulled from the various shades of green represented in the Oklahoma landscapes.
Read MoreWhen we thought of Boston Sixteen, we thought “Boston”. When we think about Boston and the European style of the building, we think Boston, Massachusetts and all of the Irish elements that make up Boston’s history. We wanted the design to take you where your brain was already headed. We started with the Irish greens…
Read MoreWaterfront provided plenty of visual opportunities as we started to lay out the construction of the primary logo. With “Waterfront” being a longer word, we decided to utilize the “W” as a connective element to pull your eye into the rest of the word by creating a wave that weaves in and out of the…
Read MoreReef Townhomes was already named when we took the project on, so the preexisting name made it a little more obvious on the direction to go. We still needed to make it eye-catching and wanted it to mean something in connection to being on Aquarium Dr., so close to the Oklahoma Aquarium. We were only…
Read MoreThe eyecatching element of this brand is unmistakably the “R” in the title text “FIRE”. The “R” Icon is actually the Japanese character for Fire held together by the ring of fire. The Icon, when placed in the primary logo, has the fire dancing through and around the surrounding letters, unifying the imagery. In this…
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