The project started where all things should; Brand Evaluation. We built sub-brands for all of their 11 individual properties that would be housed underneath the existing Oak Properties brand. When the property brands had been built, we needed a way for the commercial properties to live directly under the Oak Properties name, but also wanted…
Read MoreKeira’s brand was built to be elevated and clean, with simplicity at its core. We designed for high legibility as a lot of realtor brands are seen on signage while driving by. We selected colors that would reflect her style and culture. Navy blue was selected because it speaks towards authority, stability and reliability; the…
Read MoreOak Properties had an existing brand that was already trusted in the community, but the 11 individual properties, which were individual LLCs, had nothing. We started by building sub-brands for all 11 individual properties that could stand on their own, but fit nicely under the umbrella of the Oak Properties brand. The ultimate goal was…
Read MoreWe assessed the brand’s innovation-driven focus and expanded upon TransFund’s core colors and visual identity. A rich navy was introduced, complemented by a new grey-blue and gold, adding depth and sophistication. We introduced technology based imagery and graphics as well as refined the brand’s typography and brought greater consistency across assets to ensure a cohesive…
Read MoreEvery element of this brochure was carefully crafted to reflect the company’s brand and personality. As a key piece shared with clients, it needed to feel unmistakably true to who they are. A central feature of the design is a custom timeline spread, highlighting the company’s rich history and major milestones. This timeline concept is…
Read MoreWe wanted the typography for Journey 3HREE 6IX 5IVE to be bold and professional. It was also important that the typography had weight and balance. We built the primary logo to capture your attention by forcing your brain to focus in order to complete what is being read. What you have to focus on will…
Read MoreString & Stone’s primary logo was created using a combination of established and customized typography. The “S”, the “g” and “&” were all customized to complete the established but playful feel of the main typography. The “g” weaves its way through the “O”, representing the string connecting the bead to the rest of the piece.…
Read MoreThe Primary logo was constructed to reflect the organic movement of a seed sprouting into a life giving plant. We combined the fluidity of the sprout with the curvature of the typography. The italicization creates movement and gives the impression that the logo is advancing or moving forward. We added a fingerprint as the texture…
Read MoreOur thought process was to take the general idea that “Pest Control” meant extermination or harm to the animal causing the problem and to communicate that Avitrol was a company that simply pushed birds (the pest) out of human populated spaces back to their natural habitats. Our goal was to eliminate assumptions that one might…
Read MoreThe Syndicate logo is completely hand drawn and needed to be so in order to bring that very “bespoke” feel to the brand. The brand style was pulled from some of the longest standing fashion brands in the world. The shield and sword speak towards the daily war that must be waged against your mindset…
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