1551 Cherry Street needed to be simple and clean with a bit of whimsy. We wanted it to portray elevation and professionalism. We took 1551 back a little bit in color and style to be reflective of the “Roaring Twenties”. The era was a time period of a culture shift, pushing modern attitudes and a…
Read More1500 Cherry Street needed to be simple and elevated. Overbranding for this location could potentially combat prospective retail branding for incoming tenants. We wanted it to portray elevation and professionalism.
Read MoreThe Hillside typography was built utilizing negative space cut into the backdrop of four overlapping hills, representing Hillside’s surrounding area. The Icon was built as a stand-alone representation of the brand. The colors were pulled from the various shades of green represented in the Oklahoma landscapes.
Read MoreWhen we thought of Boston Sixteen, we thought “Boston”. When we think about Boston and the European style of the building, we think Boston, Massachusetts and all of the Irish elements that make up Boston’s history. We wanted the design to take you where your brain was already headed. We started with the Irish greens…
Read MoreWaterfront provided plenty of visual opportunities as we started to lay out the construction of the primary logo. With “Waterfront” being a longer word, we decided to utilize the “W” as a connective element to pull your eye into the rest of the word by creating a wave that weaves in and out of the…
Read MoreReef Townhomes was already named when we took the project on, so the preexisting name made it a little more obvious on the direction to go. We still needed to make it eye-catching and wanted it to mean something in connection to being on Aquarium Dr., so close to the Oklahoma Aquarium. We were only…
Read MoreThe eyecatching element of this brand is unmistakably the “R” in the title text “FIRE”. The “R” Icon is actually the Japanese character for Fire held together by the ring of fire. The Icon, when placed in the primary logo, has the fire dancing through and around the surrounding letters, unifying the imagery. In this…
Read MoreThe project started where all things should; Brand Evaluation. We built sub-brands for all of their 11 individual properties that would be housed underneath the existing Oak Properties brand. When the property brands had been built, we needed a way for the commercial properties to live directly under the Oak Properties name, but also wanted…
Read MoreKeira’s brand was built to be elevated and clean, with simplicity at its core. We designed for high legibility as a lot of realtor brands are seen on signage while driving by. We selected colors that would reflect her style and culture. Navy blue was selected because it speaks towards authority, stability and reliability; the…
Read MoreOak Properties had an existing brand that was already trusted in the community, but the 11 individual properties, which were individual LLCs, had nothing. We started by building sub-brands for all 11 individual properties that could stand on their own, but fit nicely under the umbrella of the Oak Properties brand. The ultimate goal was…
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